This October Manchester’s Exchange Square is set to become the centre point for a prestigious celebration of shopping and fashion hosted by VOGUE magazine.
The annual event, known as ‘Fashion’s Night Out,’ has been held in London for the past four years.
The evening sees retailers and shoppers congregate in a recession-busting extravaganza designed to increase footfall in some retail’s best-loved stores.
Alexandra Shulman, Editor of British VOGUE, commented on the company’s decision to move the event up North: “Once at the heart of a vibrant textiles industry, Manchester’s importance to fashion is unquestionable. Bringing Fashion’s Night Out to its streets is the next logical step in the evolution of Fashion’s Night Out in the UK.”
The first event, held in 2009, saw Chanel holding a live fashion show at their boutique store on Old Bond Street, where celebrity model Daisy Lowe posed for a shoot designed by VOGUE’s fashion director Kate Phelan.
Each event has grown since, with shoppers treated to goodie bags, discounts and complimentary cocktails.
Selfridges and Harvey Nichols have already confirmed their participation in the event, which is scheduled to take place on Thursday 10th October.
Galleries, restaurants and museums also opening their doors in celebration.
Manchester-based fashion student Jade Kirkby welcomed the news. She said: “I think it’s great that Manchester has been chosen to host this event. I have been reading about Fashion’s Night Out in magazines for years, but never had the chance to go as it has always been in London.
“This is great news for fashion students and shoppers alike. I can’t wait!”
Last year, in addition to events happening in London and across the US, Fashion’s Night Out was held in 25 cities across the globe; Paris, Rome, Milan, Florence, Berlin, Dusseldorf, Madrid, Moscow, St Petersburg, Mexico City, Guadalajara, Sydney, Seoul, Shanghai, New Delhi, Taipei, Kaohsiung, Tokyo, São Paulo, Rio de Janeiro, Lisbon, Istanbul, Amsterdam, Athens and Thessaloniki.
Councillor Pat Karney, city centre spokesperson for Manchester City Council said: “Manchester is known for its strong sense of style and we are pleased that VOGUE recognises our vibrant city as a natural home for this prestigious event. It is only logical that Fashion’s Night Out should come to Manchester, which is home to many leading and emerging fashion retailers and attracts style-conscious shoppers from across the region and beyond. This will provide a real boost for the city centre economy and I’m sure our retailers will make the most of their night in the limelight.”
By Saskia Murphy